Only a rocket scientist could make something so complicated seem so simple.

Gary Saarenvirta, Chief Executive Officer

focus

Leads makeplain^™ professional services practice, and its research and development team.

experience

As an internationally recognized expert in the profitable application of Business Intelligence and Advanced Analytics, Gary Saarenvirta has achieved hundreds of millions of dollars in bottom-line results for his clients in the banking, insurance, retail, telecommunication and manufacturing sectors.

Gary is the former head of IBM Canada’s analytics and data warehousing practices, and was also at the helm Loyalty Consulting Group, providing analytical services for one of the world’s most successful coalition loyalty programs, the AIR MILES^® Reward Program. Prior to his leadership role at Loyalty Consulting Group, Gary built the company’s first generation data warehouse and BI platform.

education

Gary holds both a BASc and MASc in aerospace engineering from the University of Toronto.